About Ot Ratsaphong
The practice behind Green and Gold Group
Ot spent 20+ years as a senior business and technical analyst across Australian Federal Government agencies (DVA, DIAC, ATO, Defence) before shifting focus to applied AI and technical SEO, backed by a Google AI Professional Certificate and hands-on work with ChatGPT, Claude Code, and Gemini, so the technical work here stays grounded in how a business actually operates, not just what a crawler wants to see.
Why We Do What We Do
We succeed when you do. That's not a slogan, it's how the work is scoped: a website, an audit, an ongoing partnership, none of it is worth doing unless it removes something that's actually slowing your business down.
Most of what stops a good business from growing online isn't a lack of effort. It's friction: a site that looks fine but nobody can find, a report full of jargon nobody explains, a "quick fix" that quietly creates three new problems. We spend most of our time finding exactly where that friction is, not guessing at it, and removing it, not managing around it.
That's the whole job: find what's actually costing you time or visibility, fix it, show you exactly what changed and why, and get out of the way so you can get back to running your business.
Training & credentials
- 20+ years as a Senior Business & Technical Analyst across DVA, DIAC, ATO, and Defence, full-lifecycle delivery from discovery through to production support
- Google AI Professional Certificate, hands-on applied work with ChatGPT, Claude Code, and Gemini for requirements analysis, documentation, and workflow automation
- Certified in Problem Pattern Resolution Coaching (Evolve Now! Mind Institute), a systems and behavior-change lens applied to technical work, not just a checklist
- Background in fine arts (Sydney College of the Arts), the same pattern-recognition instinct applied to both design and technical diagnosis
Philosophy
How we think about getting found
SEO and GEO are the same discipline now
Search engines and AI answer engines reward largely the same signals: clear structure, real expertise, fast and accessible pages. Treating them as separate budgets wastes money.
Built to be found, not just built
A beautiful site that's technically invisible to crawlers and AI systems doesn't do its job. Structured data, semantic markup, and speed aren't an afterthought here, they're the foundation.
No black box
You see exactly what changed, why, and what it's expected to do, not a vague monthly report with no explanation behind it.
Ready to find out what's actually holding your site back?
Book a free 20-minute consult. No pressure, no pitch, just a conversation about how your business gets found today, and what's realistic to improve.
Book a Free Consult