About Ot
The practice behind Green and Gold Group
Ot works hands-on with the AI/LLM systems now doing a growing share of the 'searching' for people, and combines that with a coaching background — so the technical work stays grounded in how a business actually operates, not just what a crawler wants to see.
Training & credentials
- Google AI Professional — hands-on with the same AI/LLM systems now doing a growing share of search
- Certified Coach & NLP Practitioner — a behavior-change lens applied to marketing decisions, not just technical fixes
- Background spanning fine arts and sports coaching — pattern recognition and technical craft from two very different disciplines
Philosophy
How we think about getting found
SEO and GEO are the same discipline now
Search engines and AI answer engines reward largely the same signals: clear structure, real expertise, fast and accessible pages. Treating them as separate budgets wastes money.
Built to be found, not just built
A beautiful site that's technically invisible to crawlers and AI systems doesn't do its job. Structured data, semantic markup, and speed aren't an afterthought here — they're the foundation.
No black box
You see exactly what changed, why, and what it's expected to do — not a vague monthly report with no explanation behind it.
Ready to find out what's actually holding your site back?
Book a free 20-minute consult. No pressure, no pitch — just a conversation about how your business gets found today, and what's realistic to improve.
Book a Free Consult